NBF Goes Local was a livestreaming event of the Nordic Business Forum 2015 conference. The event was held on the 1st and 2nd of October 2015 in the premises of Aktia Bank Oyj, Porvoo. The event was arranged by Posintra and Aktia in cooperation with TOBBA14 event management students of Haaga-Helia.
The event offered an opportunity for the guests to view streaming of the sold out international business conference Nordic Business Forum. In the event, they had a possibility to listen to the main event’s speakers, gain from their experience, get inspired by their ideas, and also to network with businesses of the same area. The guests were offered some snacks and refreshments during the networking breaks.
The main target of the event were the entrepreneurs and business influencers in Itä-Uusimaa region, including Aktia’s and Posintra’s clients. Haaga-Helia students were invited to the event as a complementary target.
The responsibility of the organizing team was to market the event and to create interest about it. Together with the commissioners, it was decided which marketing channels were used. Webropol, a website, a Facebook event, a flyer, a promotion video and a press re-lease were created. The students from the organizing team also worked at the actual event together with the hosts who were representatives of Posintra and Aktia.
Feedback survey was sent out to the attendees via e-mail after the event. All of the respondents would attend the event again and would also recommend it to their colleagues.
The trailer of the event, made by students: